2019had been a year where fashion took a stride in Sustainability. With brands lining up collection and labels dedicated to sustainability, GUR a sustainable collection from Pernia Qureshi follows along. Pernia Qureshi, a renown fashion enthusiast famously known for Pernia’s Pop Up Shop has been leading the business of fashion and innovation in India. Having… Read More »
Introduction The red carpet is not just a platform for showcasing fashion but also a stage for promoting sustainability. Recent award shows, such as the 2023 BAFTA and Oscars, have increasingly embraced eco-friendly practices, encouraging celebrities to adopt sustainable fashion choices. The Shift Towards Eco-Friendly Fashion As awareness of environmental issues grows, the fashion industry… Read More »