BAFTA – British Academy of Film and Television Art held yearly to help, develop and promote the art form of moving images is an event looked up not just for the movies that make the nominations but mostly for the fashion that the event serves. Celebrities from across the globe make themselves available at the award show in the best of Fashion creating a plethora of colours and art. This year, BAFTA 2020, however, came as a surprise when it took sustainability as its goal.
“The goal is that the EE British Academy Film Awards 2020 will be carbon neutral, working towards having a net positive impact on the environment.”
Second-hand clothing site ThredUp which supports such cause encouraged Oscars attendees to go green on the red carpet this year by avoiding single-use fashion, which it calls “one of our greatest climate polluters.” The company explains in an instant update inform the people that 26billion pound of clothes gets thrown out each year which is expected to increase by 60% in the present decade.
Pic courtesy Thredup.
The event and it causes was supported by none other than The Duchess of Cambridge who recycles and re-wore her Alexander McQueen white embroidered gown and looked exquisite while doing so. The Duchess costumes were from 2013 which she has worn on one of her trips. This shows The Royal Family’s stand on the present issue with fashion and Sustainability. With Duchess being the trendsetter in fashion, we wouldn’t be surprised if the film fraternity started reusing their clothes during a public appearance. The Duchess has been a supporter of reusing fashion though in case of Red Carpet this is the first that we have seen.